Respect people's choices
Understand the full context of people's lives, offer lasting support, and extend their capabilities, while keeping them in control of their own direction.

AI-NATIVE INTERACTIVE ENTERTAINMENT
Within Tech Limited
Understanding begins within.
We grow alongside you.
Together, we go further.
AI-native interactive entertainment for a global audience. We begin with the world within each person.
Invite-only beta / For adults

The story continues with you.
The first AI-native interactive entertainment product from Within-tech.
Enter fictional worlds as yourself and, through sustained dialogue with AI characters, explore the relationships that develop and shape the narratives that unfold, co-creating a story that is uniquely yours.
Pre-commercial beta. Commercial operations have not yet begun.
PlumProduct Interface Preview
THE PLUM EXPERIENCE
Characters, conversations, memory, and creativity come together to turn content into experiences you can take part in.
CHARACTERS & STORIES
Explore stories across genres and imagined worlds, stepping into each with an identity of your choosing. Through conversations with AI characters, discover how relationships unfold and how your choices shape the story.
GOOD TO KNOW
Within-tech is the brand name of Within Tech Limited. Plum is the company's first product, exploring AI-native interactive entertainment through fictional characters and interactive stories for adults around the world.
Plum is currently in an invite-only beta ahead of commercialization and has not begun commercial operations. Contact info@plum.top to ask about beta access. Our team will confirm eligibility and how to participate.
Characters and stories offer a natural starting point for ongoing interaction. Text lets users set the pace and express their preferences and imagination, while character details, relationships, story developments, and memories build over time. Text is Plum's starting point; we plan to explore more media and forms of interaction in the future.
We want AI to work alongside people, respecting users' choices and keeping them in control of the story's direction. Plum is intended for adults and supports content safety through a moderation process that combines automated and human review.
The conversations on this page are fictional examples using preset content. They are not connected to a live AI model. The product interface preview may differ from the actual beta experience.
AI, ALONGSIDE YOU.
Understand people from within.
Help everyone pursue the path they choose.
Within Tech Limited is an AI-native interactive entertainment company serving a global audience. It was founded by two co-founders with experience in global content platforms and recommendation algorithms.
Our team brings together expertise in content, global products, recommendation systems, large language model applications, and content safety. We combine content creation, intelligent interaction, long-term memory, and personalized distribution to explore the next generation of content platforms.
Meet our first product, PlumUnderstand the full context of people's lives, offer lasting support, and extend their capabilities, while keeping them in control of their own direction.
Create AI products that truly understand each individual, work alongside them over time, and expand what they can do.
Give everyone access to intelligence that grows with them, helping them build the life they want.
THE EXPERIENCE WITHIN
One of our co-founders previously worked at Baidu, Alibaba, and ByteDance, with responsibility for recommendation algorithms for Douyin and TikTok.
A co-founder brings eight years of experience in global content platforms, spanning content ecosystems, recommendation-driven growth, content safety, and launching products in new international markets.
03 / GET IN TOUCH
Beta access inquiries, product discussions, and business partnerships.
ADDRESS
Unit B, 8/F